Use Case - Marketing Agency
Orchestrating Complex Big Data Workflows With Event-based Scheduling
Customer since 2005 – The agency manages 150+ marketing databases, 3.7B customer records and 9500+ global employees
Challenges
Reliably manage a high volume of jobs in a fast-paced environment
Ensure accurate, event-based processing of data from a variety of sources
Support large number of business users with secure access
Situation
This global marketing firm operates a complex hybrid and multi-cloud environment and manages 150+ marketing databases, 3.7B customer records and $1.7B in global digital media. It delivers 10,000 analytic models, 12B personalized emails, 20M+ personalized mobile messages and 150,000 campaigns annually for major brands.
Workload automation was integral to the firm’s service offerings so a solution that could orchestrate high-volume workflows 24/7 was essential. With approximately 200 internal teams plus client users, security and self-service were important, as were ease of integrations and ability to centrally manage all workflows.
Integrations Used
Results With Tidal
Drive services earning $600-$700 million in revenue
Consolidate resources and reduce overtime
Provide clients a choice of programs on-prem or in the cloud