“Personal Information,” as used in this Notice, is any information related to an identified or identifiable natural person. Examples of Personal Information include first and last name, mailing address, email address, IP address, other online contact information, or telephone number.
This Notice does not apply to Personal Information relating to our employees, applicants for employment, and temporary contractors providing services to us, or others in relationships with such persons that are relevant to their relationship with us (such as for emergency contact and benefits purposes). Our data usage with respect to these parties is governed by separate notices incorporated into our interactions with those persons. In addition, with respect to customers or other users who have contractual relationships with us, we will use any such user data generated in connection with such relationships in accordance with the terms and conditions of the agreements governing those relationships.
The protection of the data of our customers and other users is very important to us and our data governance and privacy policies and practices described here reflect our commitment to protect the customer and other user data that we collect as part of our interactions with you. We work to minimize the information that we collect to the data needed to conduct our business processes and are committed to (i) protecting both the Personal Information of our customers and other users and the technical and business information that our customers and other users share with us about how they use our software and services in their environments and (ii) processing such data responsibly and in compliance with applicable data protection laws in all countries in which we operate.
Consistent with our compliance with such laws, we have provided a separate General Data Protection Regulation (“GDPR”) Notice (“GDPR Notice”) describing our collection, use and retention of data from our European Economic Area customers and other users here. In addition, the State of California has passed the Consumer Data Act (to be effective January 1, 2020) regulating certain businesses’ collection, use and retention of consumers’ “Personal Information” and to the extent that law applies to our data collection, we will comply and update this Notice to describe such compliance prior to the effective date of the law.
We collect Personal Information and other data in three ways:
We use Google Analytics to collect, use and retain non-personal data in the form of various usage and user metrics when you use our website(s) or use our services (our portals, website and our services are referred to as “Sites and/or Services” in this Notice). These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage data, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar data.
Google Analytics may combine the data collected with other data they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect, use and retain data under their own privacy policies.
You may opt out of the Google Analytics’ cookie by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page. Google has additional information available about their Remarketing Privacy Guidelines, and Restrictions.
Your use of the Tidal Customer Portal requires cookies to deliver a personalized experience. If cookies are turned off, we will deny you access to the Portal.
In our email communications, we employ some tracking methods (e.g. “targeting, performance, and functionality cookies”). We track “opens” via a tracking pixel in the email- meaning we track who opens our e-mail messages and when you open our e-mail messages; and we track “clicks” via encoded URLs-meaning we track whether you click on the links contained in our e-mail messages. This information is used internally only to help us deliver relevant messaging and is not shared with any third parties.
Specifically, the data we collect, use and retain about you includes:
We may also collect, use and retain data about you from other sources, including our partners and third parties:
We might also collect, use and retain information about you from other third parties if you have indicated to such third parties that you would like to hear from us.
We only use your data collected, including any Personal Information, as expressly described below in this Notice. If a need arises to use your data for a purpose not described here, we will provide you prior notice of such use.
We use your data collected, including Personal Information, to provide you with customer support, process transactions, respond to users’ requests, send newsletters and product announcements, send special offers and advertisements, seek your opinions and feedback, and connect users to Tidal Sites and/or Services, and to products and services of our partners and licensees.
We collect, use and retain your data, including Personal Information, behavioral metrics, and other non-personally identifiable data to operate, provide, improve, and maintain our Sites and Services, to develop new products and services, to prevent abuse and fraud, to personalize and display advertisements and other content for you, and for other administrative and internal business purposes.
Specifically, we use your information for:
Specifically, we use your Personal Information:
We do not share your personal information with third parties except as noted herein. We may share your personal information as necessary to maintain business operations, such as with vendors working on our behalf (for example, delivery of services and digital advertising); as required by law or to respond to legal process; to maintain the security of our products; to protect our customers and other users’ rights, or property; as part of a merger or acquisition; or with your express consent.
We may retain your data collected, including your Personal Information, and process it in our system network in your region, in the United States, and in any other country where we operate and/or have facilities. The storage location(s) are chosen in order to operate efficiently, to improve performance, and to create redundancies in order to protect the data in the event of an outage or other problem. We take steps to ensure that the data we collect under this Notice is processed according to the provisions of this Notice and the requirements of applicable law wherever the user who generated the data is located. We may transfer personal data from the European Union or European Economic Area (“EU”) to other countries such as the United States (some of which have not been determined by the European Commission to have an adequate level of data protection).
We use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use or disclosure. While we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the internet, we cannot guarantee that data, during transmission through the internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others.
We retain Personal Information we collect from you where we have an ongoing legitimate and lawful business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements). When we have no ongoing legitimate and lawful business need to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.
For purposes of the website, we only collect and retain your Personal Information only for purposes of responding to your query for further information on our products or services. For other purposes subject to this Notice where we have collected data in the course of an ongoing relationship with you, we only collect and retain your Personal Information and other data we have collected for as long as the ongoing relationship remains active. If a user has not visited or contacted us for a period of two years we automatically delete user’s Personal Information and other data from our data base.
You may access and review the Personal Information we store about you and correct any factual errors. Most of your Personal Information may be accessed and corrected by simply logging into your account via the Tidal Customer Portal and accessing your profile.
You can also exercise your rights by contacting us using the information provided in the “How to contact us” section heading below.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
This Notice applies solely to our collection and use of data generated by customers and users use of our Sites and/or Services. Our website includes links to other unaffiliated websites. If you access those sites and submit personal information, you are subject to the privacy notices applicable to those sites. We encourage you to carefully read the privacy notice of any website you visit.
Tidal is the world’s leading workload automation platform for hybrid, multi-cloud environments. It’s an enterprise-class single pane-of-glass product to help manage, automate, and orchestrate business processes, applications, data, middleware, and infrastructure across the enterprise. With more than 35 years of experience helping world-class companies optimize business value from their IT – and 600+ customers around the world – Tidal has unparalleled subject matter expertise in digital automation. We invite you to see for yourself.
3201 Dallas Parkway, Suite 810
Frisco, TX 75034
To exercise your data subject rights, navigate to https://support.tidalautomation.com, select “About,” select “Exercise your Data Rights” and choose one of the options
Please note that this Notice may change from time to time. If there are material changes to this Notice or in how we use your Personal Information, we will post a notice on our home page that this Notice has changed. You are also encouraged to periodically review this Privacy Notice to stay informed on how we are protecting your personal information.