News from Tidal

Introducing Our New Brand

A more modern identity to reflect our approach to workload automation


June 6, 2022


News & Events

It Was Time

Today, we are unveiling our new brand for Tidal. It’s been in the works for a while so we’re excited to finally be able to share it. Our new identity includes an updated logo, cool visual elements, a vibrant color palette, revamped website and more. When Tidal was lifted out of Cisco in 2017, we needed to brand the company quickly and, well, the use of tidal waves for our visual identity was a natural, safe choice. Over the last four and a half years, our solutions have undergone a major transformation and it was time for our brand to do the same.

Why the Change?

The Tidal brand needed to reflect the sophistication and elegance of our solutions and how they streamline workflow orchestration in complex enterprise technology environments. The new brand is designed to convey a fresher, more current image for Tidal – an image that aligns with our modern, innovative solutions and approach to workload automation. The new Tidal logo should still look somewhat familiar, though it’s been refined. Our line art visuals represent complex business processes that Tidal simplifies. And a refreshed color palette better reflects our personality.


From Our CEO

“This is a really exciting time for Tidal Software and our team around the world. Since 2017, we have put tremendous effort into modernizing our technology and solutions. Now, our brand more accurately represents our industry-leading solutions and the innovation we’ve been delivering – and will continue to deliver – for our customers. We are thrilled with this evolution of our brand that better aligns with our philosophy and vision.”

– Rick McNees

New Tidal Brand

See Us Live & In Person

Our new brand is also on display live and in-person at the BLUEPRINT 4D Global Oracle Conference in Las Vegas running today through Wednesday, June 9. If you’re there, stop by and see us at Booth #625.