Targetbase helps enterprises aggregate, integrate, analyze, and creatively activate their customer data, utilizing a single view of customer relationships and experience to drive new opportunities to deepen customer relationships and wallet share. It’s about turning customer data into marketing intelligence and creative impact. And the Tidal Automation™ platform keeps it all running seamlessly.
Download the full Case Study (PDF).
When it comes to customer data, the team at Targetbase believes less is more. As Vice President of Technology Chris Joos puts it, “There’s a staggering amount of customer data out there, but our clients only need the data that’s actionable and that they’re going to use. Our approach is to isolate, identify, and connect this critical data in a timely manner, and use it to generate intelligence that fuels meaningful actions for our clients, such as driving customer interactions and behavior.”
So how does Targetbase aggregate, integrate, analyze, parse, and activate the key data subsets required to drive quantifiable marketing intelligence for their clients? Through a complex, continuous bi-directional sharing of customer data between the agency and its clients, all automated and orchestrated by the Tidal Automation™ platform.
“If data is the heart of our business,” says Chris, “then Tidal workload automation is the heartbeat that ensures the data is accurate, comprehensive, continuously shared in a seamless flow, and continuously transformed into insight that delivers value to our clients.”
With the entire data-into-insight workflow automated by Tidal, Targetbase’s Marketing Platform is able to maintain an accurate view of all aspects of a customer’s interaction, drive communication through all channels with the customer, and provide clients with dashboards into the opportunities to deepen customer relationships and accelerate revenue.
Our mission is to filter through the noise, identify the data most relevant to our clients, and turn that data into insights to help them optimize their end-user relationships. Our success depends on delivering this intelligence quickly and reliably. Tidal is the heartbeat that makes it happen.Chris Joos, Vice President of Technology, Targetbase
Tidal has been helping to power Targetbase’s business model for decades, a long and fruitful partnership anchored in a shared vision of the strategic value of automation. With Tidal as the centerpiece of the automation strategy, Targetbase’s IT and business teams have built and perfected an industry-leading approach to data intelligence that is driven by three core components:
While isolated job schedulers have their role, Targetbase could not deliver the high-impact intelligence their clients expect without Tidal’s enterprise-class automation capabilities. “Tidal links data, applications, middleware, and systems in a way that conventional schedulers cannot,“ says Chris. He and his team point to a number of Tidal advantages:
Tidal strikes a balance between flexibility and ease-of-use. It’s usually one or the other. It’s rare to see both in a single, highly scalable solution.Doug Roane, Systems Engineer, Targetbase
Client privacy for Targetbase’s customer community is assured with Tidal’s multi-tenant security capabilities. Targetbase can easily segment which users get access to which information within Tidal’s workflows. These employees are identified as “trusted users” and allowed into a specified client’s database.
“Tidal has integrated well into our security processes and protocols,” says Frank. “The privacy of each of our clients is fully protected and this security is assured no matter how many new clients and delivery teams we add.”
Targetbase currently runs a hybrid environment that mixes on-premise and cloud, but the future is clear – the company will be migrating toward a 100% cloud implementation.
“The question is, how fast?” notes Chris. “We believe Tidal will be instrumental in helping us manage and minimize the risks associated with moving to the cloud. Tidal has already proven adept in both cloud and on-prem environments. Tidal workload automation is woven into the fabric of our business and will be key as we methodically embrace the cloud.”